Vangate Mall played host to the #BarakatMovie premiere at Atlantic Film Studios on Tuesday 6 April. A special thanks to our Food and beverage sponsors Debonairs, Ocean Basket, Nando’s, Spur, Xpresso and Jive that made sure that everyone had something to eat and to drink. The movie entails an ageing matriarch who aims to bring together her fractured, dysfunctional family over Eid-al-Fitr to break the news about her new romance.

In cinemas nationwide 13 and 14 May 2021.

OVERALL STRATEGY

Partner with a local event as an initiative that will resonate with the Vangate Mall community, creating brand awareness and affinity. Align the partnership with a religious holiday period that is a key focus for the mall and its customers.

For this, the Vangate Mall was awarded the SACSC Bronze award for PR.